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Rolex SA, the world-renowned luxury watchmaker, is synonymous with precision, performance, and exclusivity. Known for crafting timepieces that are the epitome of elegance and craftsmanship, Rolex has solidified its position as a global leader in the luxury watch industry. While the brand is now recognized worldwide, its roots remain firmly planted in Switzerland, where it was founded over a century ago. This article provides a detailed exploration of the Rolex headquarters in Geneva, Switzerland, its corporate profile, how to contact the company, and other important details related to its operations and global influence.
Rolex Headquarters: An Icon of Swiss Watchmaking
Rolex’s global headquarters is situated in the beautiful city of Geneva, Switzerland, which has long been associated with the finest watchmaking traditions. The exact address of Rolex SA’s headquarters is:
Rolex SA
Rue François-Dussaud 3-5-7
1227 Genève, Switzerland
This location serves as the heart of the company's operations, where some of the most prestigious timepieces in the world are designed, engineered, and produced. The city of Geneva, nestled in the picturesque landscape of the Swiss Alps, has long been the home to numerous prestigious Swiss watch brands, making it the ideal location for Rolex's corporate and production activities.
A Brief History of Rolex
Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, Rolex’s journey began with a vision of creating reliable and precise wristwatches. In 1919, after the end of World War I, Wilsdorf moved the company’s operations to Switzerland, a decision that would prove to be transformative. Switzerland’s rich heritage in horology, its skilled workforce, and its reputation for quality craftsmanship made it the perfect location for the burgeoning brand.
The brand quickly became a symbol of luxury and success, known for pioneering innovations such as the Oyster case, the first waterproof wristwatch, and the Perpetual rotor, a self-winding mechanism. Over the decades, Rolex continued to lead the way in technical innovation while maintaining its legacy of excellence.
Today, Rolex watches are seen as status symbols, admired for their craftsmanship, durability, and timeless design. The company's headquarters in Geneva represents both the brand’s Swiss roots and its global standing in the watch industry.
Rolex Headquarters and Office Locations
Rolex has a number of office locations around the world, but its primary headquarters remains in Geneva, Switzerland. This Swiss company is privately owned and operates with a level of secrecy and discretion that has only added to its mystique and exclusivity. The Geneva address is the focal point for all corporate functions, including research and development, manufacturing, and executive leadership.
Although Rolex’s headquarters in Geneva is the primary location for its global operations, the company has other offices and showrooms scattered across key markets worldwide. Major cities such as New York, London, Paris, Tokyo, and Hong Kong are home to Rolex boutiques, where the company’s luxury timepieces are sold to discerning customers.
Rolex’s global network of authorized dealers and service centers ensures that its products are accessible to customers across the world, while maintaining the high level of service and expertise associated with the brand. Despite its global reach, Rolex maintains a firm commitment to its Swiss heritage, with the Geneva headquarters acting as the central hub for all its activities.
How to Contact Rolex
Whether you're a Rolex enthusiast looking to inquire about a specific model, need customer service, or are seeking to connect with the corporate offices, there are various ways to contact Rolex.
Contacting Rolex SA Headquarters
For any inquiries directly related to Rolex’s operations, you can reach out to the company at the following address:
Rolex SA
Rue François-Dussaud 3-5-7
1227 Genève, Switzerlandrolex headquarters geneva address
While it is common for luxury brands like Rolex to keep their contact details relatively private, you can also reach Rolex through its official website. On their site, you’ll find dedicated pages for customer service, product inquiries, and corporate contacts. Rolex also provides a contact form for general inquiries.
Rolex Customer Service
For customer support, including servicing your Rolex watch or inquiring about repairs, you can use the following:
- Phone Number (Switzerland): +41 22 302 22 22
- Email: Available through their official website for various inquiries (warranty, repairs, and servicing).
Rolex also provides contact details for authorized dealers, allowing customers to reach out for assistance with their purchases, servicing, or product availability.
Rolex Social Media and Other Online Channels
Rolex maintains an active presence on various social media platforms, including:
- Instagram: @rolex

- Facebook: @Rolex

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